A frequent misconception is that often LinkedIn is a job board or online social network, but Cliff Rosenberg Managing Director of LinkedIn Australia and New Zealand disagrees. In a recent event by the #SMC Melbourne held within the Order of Melbourne, Cliff Rosenberg asserted that LinkedIn is not a great deal of a social media but an expert network that also delivers intelligence to its users.
How LinkedIn delivers Intelligence to You
Whilst, Cliff Rosenberg didn’t discuss this point, probably the greatest means of getting intelligence is through your own network. LinkedIn is a fabulous tool for getting in touch with hard to reach prospects. By observing 2nd and 3rd degree connections, you can often realize that the people you want to reach are linked with a friend or acquaintance. It’s a networking goldmine and I will discuss this in more detail later outlined in this article.
LinkedIn can be another platform for staying up to date with the newest information in your industry. Great example in LinkedIn Today that was launched in March this year. LinkedIn Today picks up Top Headlines and stories from multiple industries that are shared the most by LinkedIn’s network of professionals.
Members can also view top trending news strongly related to a certain industry and what is being shared those most from people within that industry. It shows the Top 3 stories that are strongly related to you which in my case includes Social Media Marketing and Advertising, Internet and IT. For anyone who is unhappy with the information delivered, you may change your profile so you are delivered the Top Stories for various industries or from different sources. LinkedIn Today can be accessed when you go to the Home Page.
Like LinkedIn Today, LinkedIn Signal also delivers information to you from your professional network. LinkedIn Signal, it marries the concept of LinkedIn and Twitter by taking the stream of info from Twitter and making sense of all the Tweets. Essentially it is a view of Twitter via LinkedIn’s eyes – you can refer to it as the Twitter for professionals.
You can locate LinkedIn Signal in your profile panel by going to the News tab at the top of your profile and then scrolling down to Signal. Once you are in the Signal dashboard, you can sort through the Tweets by 1st degree connections, 2nd degree connections, company, industry, time, location and much more. It can be a wonderful means of picking up interesting information from your own professional network.
LinkedIn Is a Search Engine
These recent innovations from within the LinkedIn team, indicate that LinkedIn is much more about content – particularly curating content from around the web and delivering relevant information to its users. In some ways it is fast becoming a search engine in its own right, comparable to Facebook has grown to be.
The key difference between Facebook and LinkedIn when compared to Google is that information is being found by users rather than users having to search for it. Google isn’t quite there yet however it is changing rapidly and trying to evolve.
Why LinkedIn is Attractive to Marketers
Previously the hunting ground of recruiters Avatrade Linkedin Page and Human Resources personnel, LinkedIn is also very attractive for Marketers targeting businesses. LinkedIn’s statistics tell portion of the story:
• Globally Facebook has over 500 million members (with 300 million active users),
• Twitter has 40 million
• LinkedIn has 50 million members.
LinkedIn might lag behind Facebook when it comes to users but it carries a very attractive demographic which advertisers and business to business (B2B) marketers find very attractive. This is because, according to Cliff Rosenberg, LinkedIn members have an average age of 43 years and an average income of $100K, which is more than average income.
There are also 2 million users in Australia so using the tools inside LinkedIn can definitely assist you to reach people that you previously found challenging to target. Just as exciting is the fact that LinkedIn keeps growing, every second new users are signing up to LinkedIn globally. Marketers like growth.
Ways to get In contact with Hard to Reach Contacts
LinkedIn have a number of free and paid tools making it easy to reach your target market depending on who you choose to target.